Staying Grounded

News & Insights
engineered wood will not last like this
Why We Say No to Engineered Wood Floors
650 650 Joni Rocco

Telling people no is one of my least favorite things to do. But sometimes it’s the most responsible approach. At some point in each of our lives, we will run across a perfect example of the phrase: “Just because you can doesn’t mean you should.” We can install engineered wood flooring. In fact, it would…

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Wood Finish Example
On Trend: Varying Types and Sheens of Finish
800 800 Joni Rocco

After a quarter of a century in the wood floor industry, we have seen a lot of unusual floors. As is always the case with all things interior design, trends come and go. Some trends are easier to change than others. And varying types and sheens of finish is stunning, convenient, and won’t cost as…

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Christmas Staff Photo
A Wood Floor Contractor’s Twelve Days of Christmas
800 800 Joni Rocco

According to the movie Elf, the best way to spread Christmas cheer is singing loud for all to hear. To the tune of the “Twelve Days of Christmas”, here is the wood floor contractor’s favorite version, contributed from a flooring friend of ours out east. From the top: On the twelfth day of Christmas, my…

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Smith's White Oak Style
Species Spotlight: White Oak
1000 1000 Joni Rocco

The most versatile hardwood sold today has to be white oak. This species is extremely durable and, with proper acclimation prior to installation, doesn’t expand or contract as much as some of the other hard domestic and exotic wood products. It’s a perfect wood to specify over radiant heat as well. The neutral palette and…

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