Artistic Floors by Design

Who We Are

Experienced & Passionate | Family Oriented | Involved in Community

Co-Founder

Joe Rocco

What I thought I wanted to do in life and where my passion eventually took me were two very different roads. Even while I was getting my degrees in economics and political science, I was installing and finishing wood floors. The work got me through college, but, more importantly, the art of it got under my skin. I kept at it, and, in 2006, my wife and I started our own company, Artistic Floors by Design. We put our passion for quality and craftsmanship into every project.

Expertise

Certified NWFA Professional in all aspects of the craft from installation, sanding and finishing, to inspection. More than 20 years of woodcrafting and floor installation experience.

Community Involvement

Active member of the National Wood Flooring Association and member of the Board of Directors. Regional technical trainer, educating other wood floor contractors around the country.

Awards & Honors

National Wood Flooring Assoc. (NWFA) Vanguard and Master Craftsman degrees. Click Awards and Honors to read more about our multiple award-winning projects.

Personal Passion

There is a perception that wood floors are a commodity product. I see them as an expression of style. My passion is providing my clients with art they can appreciate…and even walk across.

Co-Founder

Joni Rocco

I specialize in building strong relationships with our clients and our industry partners. I believe that clear, consistent communication is at the core of a successful business. In fact, we’ve developed a system for our communication process that we are beginning to market to other construction-related contracting companies that are looking for a competitive advantage in their field.

Expertise

Certified NWFA Professional wood floor sales advisor. Handles operations, marketing, and client communications. Builds and maintains Artistic Floors by Design’s key client communications. Oversees all client scheduling and payments before, during, and after a project.

Community Involvement

Co-chair of the Parker Chamber of Commerce Business Education Committee. Volunteer and provide leadership for the Parker, Colorado Chamber of Commerce. Help develop and promote monthly workshops for small businesses. Contribute to industry publications such as Hardwood Floors Magazine. Member of the National Wood Flooring Association’s Annual Convention and Public Relations Committees.

Personal Passion

I am passionate about deliberate practice. I appreciate the artisanship of talented craftsmen like Joe, and deliberately practice the art of my career each day. “We are what we repeatedly do. Excellence, then, is not an act but a habit.” ~ Aristotle.

Our clients say...

Meet our Team

Paul Chaffin
Paul Chaffin
Wood Floor Technician
Kevin Eder
Kevin Eder
Wood Floor Technician III